Keys to Communication: An Essential Guide to Communication in the Real World offers an abridged and practical introduction to the discipline of Communication Studies. Chapters cover topics such as perception, identity, verbal and nonverbal communication, listening, intercultural communication, interpersonal communication, small group and organizational communication, rhetoric, public speaking, and the media.

Designed for graduate, advanced undergraduate, and practitioner project management courses with an information technology focus, Methods of IT Project Management is designed around the Project Management Body of Knowledge (PMBOK), incorporating material from the latest seventh edition while still maintaining the book’s process approach. The text provides students with all the concepts, techniques, artifacts, and methods found in the leading project management reference books and modern development methodologies (agile, hybrid, and traditional), while also conveying practical knowledge that can immediately be applied in real-world settings. Unlike other books in this area, the material is organized according to the sequence of a generic project life cycle―from project selection to initiation, planning, execution, control, and iteration or project closeout. Following this life-cycle approach, as opposed to covering the material by knowledge area or project performance domain, allows new learners to simultaneously study project management concepts and methods as they develop skills they can use immediately during and upon completion of the course. The text’s structure also allows different programs to use the book during real-world student projects.

Crawford’s New Product Management provides the management approach to teaching new products, with the perspective of marketing. The streamlined format of 18 chapters focuses on the topics that will be of most importance and interest to new product managers. Significant updates can be found throughout to present the “best practices” of industry and relevancy for today’s businesses. New for the 2025 Release the content includes integrated technology of our complete course platform, McGraw Hill Connect. Featuring Smartbook, Connect’s adaptive learning solution, assignable chapter exercises, and quizzes. All designed to boost engagement and support students’ further learning.